The Swiss watchmaker asked me to re-imagine their product page. Two years before they had been pioneering the luxury watch online shop which no other brand had dared before. Always wanting to be one step ahead they thought it was time to explore new ways to present their products.
User Research
After extensive user research and competitor reviews, I discovered users were particularly interested in seeing the product on a person. Those images were not used on the current PDP.
This customer quote perfectly summed up the key finding of my user research:
Let me fall in love with the watch first
IWC Customer
My proposed solution puts the product into the center stage while making the buying options easily accessible. They expanded on click to provide all relevant information to make a purchase.
Notes & References
– Close up watch image: Photo by Agê Barros on Unsplash